👉 Analytics engineering is the discipline focused on designing, building, and maintaining the data infrastructure that enables organizations to collect, process, store, and analyze vast amounts of data efficiently. It involves creating pipelines for data ingestion, transformation, and loading (ETL/ELT), ensuring data quality, and implementing tools for real-time or batch processing. Engineers in this field also develop data warehouses, data lakes, and other storage solutions, while ensuring scalability, reliability, and security. They work closely with data scientists to provide the necessary data for insights and decision-making, often using technologies like Apache Spark, Hadoop, and cloud platforms. The goal is to turn raw data into actionable intelligence, facilitating informed business strategies and operational improvements.